Kings Seeds VIP Press Day
18 July 2013
Kings Seeds VIP Press Day went very well last Thursday, with a turnout of 32 key press and media contacts, including local newspapers and celebrity gardener and presenter Bob Flowerdew. We were also delighted to have Dr. D.G hessayon with us and he signed some copies of his new "Expert Gardener" books. The weather was superb and everyone enjoyed a tour of the Kings Seeds site, including the Laboratory where seeds are tested for germination and vigour and the seed packing area. Old equipment dating back to 1888 when Kings was first established was also on display, including measurers such as Bushels and Peck, seed polishers and centrifugal helix spiral seed sorters.
Peter Miller, who has been with Kings for 50 years this year and had many of his family members working here, talked about seed retailing, the true origins of iceberg lettuce and how seeds were sold over the years.
MD Les Day spoke about the strict quality control testing undertaken in Kings Lab and gave a tour of the refrigerated store area.
Information was shared about new product launches including the new Patio Perfection range, the "Sow Simple" Seed Tapes and Disc range and new flower and veg varieties in the mail order catalogue, such as Marigold Key Lime. Watch this space for more news on these lines separately! Everyone agreed that Kings Seeds deserved their great reputation and were impressed by such an amazing history. Lunch was served under a marquee and everyone agreed it was a perfect end to the perfect day!
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